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The People’s Dolly

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It’s been just over a year now since Morrígan (my Lammily doll) arrived at my door, moved into my heart, and gave me doll fever. I’ve sung her praises many times on this blog, but today I want to sing the praises of her creator, Nickolay Lamm, and the Lammily company.

When Lammily first came out, there weren’t many options for clothes for her. Her selling point was that she has realistic proportions that, scaled up, would result in a woman with a healthy body. This, and the fact that the company was brand new and figuring things out, meant that there just weren’t many options for her. She couldn’t swap clothes with many other dolls, certainly not with the usual suspects. This gave birth to a DIY market and community – Etsy sellers like Phyllis ShermanHelena HannukainenOph Bruneau, and Em Carroll began making Lammily clothes. I decided to create Handmade Lammily Fashions on Facebook, which was followed by an offshoot group, Lammily Enthusiasts (both groups have mutual respect for and collaborate with each other). We were small but we were mighty. A representative from the company joined Lammily Enthisiasts, where she would interact with and answer questions for eager Lammsters. Soon after, Lammily Enthusiasts became the Official Lammily Fan Group.

As Lammily’s success grew, the company aired their first commercial which let’s us see our girl interacting in the already established Doll World.

In the most recent commercial, Lammily takes time to give homage to the iconic toys and dolls that have come before her, pointing out that without them, she would not exist.  The driving image is showing this doll as an equally valid and inclusive player – not elite, not better-than-the-competition, but just as good. She can play with and fit in right alongside your other dolls. I think that’s big.

Something I have been extremely impressed with in recent months has been  how Mr. Lamm not only acknowledges Lammily’s DIY crowd and fan-base, but is actually *very* supportive of it. On their website, an option right along their “World of Fashion” clothing, are the “Handcrafted Limited Editions“. Further, what you will see when you sign up for their mailing list and start getting their emails, is that he introduces you to the DIY lady responsible for the handmade clothes.

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Screen shot of a Lammily Email

So far, I am really impressed with Mr. Lamm and his company. Between all I’ve stated and the fact that she was the product of a Kickstarter campaign, I don’t think I’d be out of bounds to go so far as to consider Lammily “The People’s Dolly”. (As much as a representative of capitalist consumer culture can be, anyway. The irony isn’t lost here, only amusing.)

Now I just need to learn more about how the dolls themselves are made. From what I understand, though, the company ensures that every step of the doll-making process is done at factories that don’t take advantage of their employees.

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