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The Tale of Warby Parker

This blog post will be showcasing cool new eyewear from Warby Parker.
This post is a bit different in that I was specifically asked if I would write something.
I do my homework on anything I plug and value transparency, so I’m being upfront that this post is a bit different. I’m not being paid or given anything for this beyond a promise to share my blog. So, exposure.

What is Warby Parker?

In simple terms, they are a cheaper, socially conscious alternative to the traditional route of buying glasses. They offer designer eyewear in a range of styles starting around $95. I’ve only ever purchased one pair of glasses in my life, and it cost me upwards of $200 with vision insurance. So, that sounds like a pretty good deal to me, based on my one prescription eyewear purchase. How are they able to cut the cost? According to their website:

“Most high-end brands do not produce their own eyewear. Instead, they sell those rights to massive companies who design, manufacture, and sell branded glasses directly to optical shops. Those optical shops tack on additional mark-ups to frames and lenses before selling them to you. We cut out the middleman by designing and producing our own eyewear, then passing on the savings to customers. We effectively sell glasses wholesale (because it makes no sense for customers to pay for multiple mark-ups).”

The trade off of this that I want to point out, so that you can make informed choices in your purchases, is that the “middle man” is other peoples’ jobs. If you’re seeing an eye doctor from a local business in your community, not buying your glasses from said local business might be cutting into their ability to stay open. If you’re seeing an eye doctor that isn’t connected to their own shop or is located in a big box store, just get your script and buy from these guys.

That said, you’re already reading this online, so chances are you already do oddles of shopping online, sending money outside your local community. I do too. I’m not placing any value judgement or saying one option is better than the other, I just try to lay everything on the table. There are also other options for buying glasses online (which also hurt the local shop), that aren’t as committed to sustainability or fair labor practice or working to connect developing communities around the world with better vision.

They also have a freaking monocle! That’s admittedly kind of awesome…

The Goods

Warby Parker introduced 10 new frame styles for their Winter 2016 collection. I’m going to showcase some of my favorites, but you can see the rest of this collection and all they have to offer HERE

  • Daisy
    These are my favorite. If I ever need to replace my current glasses or decide to get new ones just for a change in style, I’d go with these. They’re like a sleeker, sexier version of the classic nerd look. I like it.
  • Morris
    I don’t really have much of anything of substance to say about these. Another take on the classic nerd look. Mostly I just think this model is hot. And I honestly think the glasses are adding to that appeal – I’m trying to picture him without the glasses and it doesn’t seem the same. So, if you’re a dude with this face shape and want to increase the likelihood that I or someone with my taste would think you’re attractive, maybe go with these ones.

Hey girl, I think we should study together.

  • Goodney
    Cat Eyes! Meow! Updated take on an old school style. Can’t go wrong.
  • Welty
    Alright, clearly I have a thing for the classic nerd look. Here’s something a bit more fun.
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